Your buyers are asking AI.
Are you the answer?

B2B SaaS and fintech companies are losing pipeline to AI answers they can't see or measure. Buyers are asking ChatGPT, Perplexity, and Copilot who to trust — before they ever visit your website. Citable makes sure you're the one they find.

Book a free 20-minute call →

Former fintech CMO. Founder. Currently taking on new clients.

The Shift

"The internet was built for human eyes.
AI doesn't have any of those."

Search is no longer just Google. Your buyers are using AI assistants to research, compare, and shortlist vendors — often before any human ever visits your site. ChatGPT alone handles hundreds of millions of searches daily. Microsoft Copilot is embedded in the tools your buyers use to do their jobs.

The brands that get cited become the default choice. The ones that don't become invisible. This isn't coming — it's already happening in fintech, SaaS, legal, and insurance.

Most companies have no idea how they appear in AI results. No monitoring. No strategy. No presence. That's the gap Citable exists to close.

By The Numbers

23×

AI search visitors convert at up to 23× the rate of regular search

84%

Of trackable AI discovery traffic flows through ChatGPT

$750B

Projected US revenue influenced by AI search by 2028

0.13%

Current AI traffic share — growing exponentially. Early movers win.

The Work In Practice

A B2B SaaS company. 12 weeks.
#1 in AI search.

#1

UK AI search rank across Google AI Overviews, ChatGPT, and Perplexity

65.3%

Visibility when buyers are actively deciding which platform to buy

12 weeks

Consecutive weeks held at #1 in the UK market

The Situation

A UK-based B2B SaaS platform was invisible in AI search. Their buyers were asking ChatGPT, Perplexity, and Google AI Overviews for software recommendations — and they weren't in the conversation.

The Work

A structured GEO programme across 130 tracked queries. Content architecture, schema markup, sector-specific page optimisation, and citation-building across three major AI platforms — built and measured over one quarter.

The Result

#1 UK AI visibility rank across all three platforms, held for 12 consecutive weeks. At decision stage — when a buyer is actively choosing a platform — the client appears in nearly two thirds of AI conversations.

Client name withheld. Results independently tracked via peec.ai, UK market, Q1 2026.

The Work

Two ways to work together.

One-Time Engagement

The Visibility Audit

$1,500

I audit how your brand appears across ChatGPT, Perplexity, Claude, Gemini, and Microsoft Copilot. You receive a written report with a prioritised action plan — what to fix, what to create, and where the biggest opportunities are.

  • Full AI visibility audit across 5 platforms
  • Written findings + prioritised action plan
  • 60-minute walkthrough call
Book the audit →

Monthly · Max 3 Clients

The Citable Retainer

$4,500/month

Ongoing AI visibility strategy and execution. I work directly with your team each month — monitoring your AI presence, building citation authority, restructuring content for agent-readability, and reporting on what's moved and why.

  • Monthly AI visibility report
  • Content architecture + optimisation
  • Citation and entity-building
  • Direct founder access — no account managers
Apply for a spot →

Currently 1 spot available

View prices in: |

Who

Joe Pack — AI search visibility consultant

I'm Joe Pack. I've founded two companies — a creative agency working with Patagonia and Adidas, and a clinical trial recruitment agency with clients including the NHS, Stanford University, and Kings College London. I went on to be CMO of Fellow Pay, a fintech startup that raised millions in investment and was selected by Mastercard Lighthouse.

For the past two years I've been doing AI search and GEO work with B2B SaaS clients — including work that predates most people having a name for it.

I work with a small number of clients at a time. That's deliberate. You get direct access, not an account manager.

Two-time founder Former fintech CMO VC-backed startup experience

Ready to be found?

Start with the audit to understand where you stand. Move to the retainer when you're ready to act on it. Either way, the first conversation is free.

Book a free call →