Your buyers are asking AI.
Are you the answer?

You're losing buyers to AI answers you can't see or measure. They're asking ChatGPT, Perplexity, and Copilot who to trust — before they ever visit your website. Citable makes sure you're part of the conversation.

Book a free 20-minute call →

Former fintech CMO. Founder. Currently taking on new clients.

The Shift

Your buyers are getting answers before they reach you.

The buying decision is being made in a conversation you're not part of. Your buyers are using ChatGPT, Perplexity, and Microsoft Copilot to research, compare, and shortlist options — often before any human ever visits your site.

The brands that get cited become the default choice. The ones that don't become invisible. This isn't coming — it's already happening in fintech, SaaS, legal, and insurance.

Most companies have no idea how they appear in AI results. No monitoring. No strategy. No presence. That's the gap Citable exists to close.

By The Numbers

4–5×

AI search visitors convert at 4–5× the rate of regular search on average

Opollo & RankScience, 2025–26

87%

Of trackable AI discovery traffic flows through ChatGPT

Source: Conductor, Nov 2025

$750B

Projected US revenue influenced by AI-powered search by 2028

Source: McKinsey, 2025

~1%

Current AI traffic share across the web — growing exponentially. Early movers win.

Source: Similarweb / Conductor, 2025–26

The Proof

Tractivity entered the quarter one point ahead. They ended it ten points clear.

In Q1 2026, a structured GEO programme took Tractivity from a marginal lead to dominant — across every major AI platform, in 12 weeks.

January March
AI visibility 28.4% 37.9%
Lead over nearest competitor +1.6pp +9.5pp
Decision-stage visibility — 65.3%
Citation rate vs nearest competitor — 2.3 vs 1.5
Platforms at #1 0 of 3 3 of 3

When a UK buyer asks any major AI platform what the best stakeholder management software is in the UK — Tractivity is the first answer.

Citation rate measures how often AI actually cites content once retrieved. Tractivity's rate of 2.3 is the highest of any competitor — and higher than all but Wikipedia in the entire dataset.

Tracked via peec.ai across 130 queries, UK market, Q1 2026. Work ongoing.

The Work

Two ways to work together.

One-Time Engagement

The Visibility Audit

$1,900

I audit how your brand appears across ChatGPT, Perplexity, Claude, Gemini, and Microsoft Copilot. You receive a written report with a prioritised action plan — what to fix, what to create, and where the biggest opportunities are.

  • Full AI visibility audit across 5 platforms
  • Written findings + prioritised action plan
  • 60-minute walkthrough call
Book the audit →

Monthly

The Citable Retainer

$4,500/month

Ongoing AI visibility strategy and execution. I work directly with your team each month — monitoring your AI presence, building citation authority, restructuring content for agent-readability, and reporting on what's moved and why.

  • Monthly AI visibility report
  • Content architecture + optimisation
  • Citation and entity-building
  • Direct founder access — no account managers
Apply for a spot →
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Who

Joe Pack — AI search visibility consultant

I'm Joe Pack. I founded a digital marketing agency working with Patagonia, Adidas, and leading outdoor and lifestyle brands. I also founded a clinical trial recruitment agency with clients including the NHS, Stanford University, and Kings College London. I then joined Fellow Pay as CMO — a fintech startup backed by Mastercard Lighthouse that raised millions in investment.

I work with a small number of clients at a time. That's deliberate. You get direct access, not an account manager.

Two-time founder Former fintech CMO VC-backed startup experience

Ready to be found?

Start with the audit to understand where you stand. Move to the retainer when you're ready to act on it. Either way, the first conversation is free.

Book a free call →